A New Standard in Hotel Reservations through Apple Vision Pro Immersion
AR
SwiftUI
Mobile
Apple Vision Pro
Next-gen immersive app
Seamless booking process
Book your stay directly within the virtual hotel tour – fast, intuitive, and uninterrupted.
Advanced Apple Vision Pro integration
Control the app using gestures and voice, taking full advantage of Apple’s new immersive platform.
Client
Accor Hotels
project duration:
February 2024 – June 2024
team size:
6
Technologies:
Swift
Figma
Python
Accor Hotels challenged us to redefine how guests book their luxury stays. Our response was a cutting-edge application designed for Apple Vision Pro, offering users a fully immersive exploration of the iconic Raffles OWO hotel in London – even before making a reservation.
The app enables users to virtually walk through the hotel’s suites, spa, lobby, and event spaces, all while learning about the brand's legacy and exclusive offerings.
This project became one of the earliest commercial showcases of Apple Vision Pro’s capabilities, highlighting Accor’s dedication to innovation and guest-centric digital experiences.
Immersive Hotel Tour
Users can experience a realistic 3D walkthrough of the Raffles OWO interiors – view suites, pool, and iconic halls in detail and from multiple perspectives.
3D Loyalty Program
The app includes a fully interactive loyalty experience – users can explore the benefits of different membership tiers visually and contextually.
Integrated Booking Flow
Without leaving the immersive environment, users can go from browsing the hotel to booking their stay – seamlessly and intuitively.
Personalized Experience
The application tailors the virtual presentation based on user preferences – from room types to stay packages and room locations.
Cutting-edge Accessibility
Built natively for Apple Vision Pro, the app utilizes gesture and voice control, ensuring fluid interaction within a spatial environment.
Design
steps
We conducted workshops to understand Accor’s luxury positioning and Apple Vision Pro’s usage scenarios.
UX/UI Prototyping
Our design team crafted immersive user journeys guiding guests from virtual exploration to reservation – all within a 3D environment.
Visual Asset Production
We used ultra-high-resolution video and 360° panoramas to replicate hotel interiors with architectural accuracy and ambiance.
Development & System Integration
We implemented a real-time 3D rendering engine and integrated Accor’s loyalty ecosystem for a unified user experience.
Immersive Testing & Optimization
User testing on Apple Vision Pro hardware allowed us to fine-tune UX, ensuring a premium feel and zero-friction interaction.
To meet the requirements of the project, we introduced a number of innovative solutions:

Immersive Loyalty Engagement
Let guests discover membership perks through an interactive 3D loyalty journey that builds excitement and trust.
Future-ready Platform
Leveraging Apple Vision Pro positions Accor Hotels as an innovator and signals the future of luxury travel tech.
Virtual Hotel Tour
Step inside Raffles OWO via a 360° rendering that brings the spirit of the hotel to life in a photorealistic way.
Conversion-friendly Booking
Booking is seamlessly integrated into the immersive flow, helping guests move from discovery to decision in a single journey.
We’re planning to expand the app’s capabilities with:
Additional destinations and hotels in immersive VR format
Integration with hotel services: spa bookings, dining, concierge
Enhanced personalization using AI-driven recommendations
Support for cross-device continuity (iPhone / Apple Watch)
The Accor Hotels app for Apple Vision Pro reimagines how guests plan their stays. By blending luxury, technology, and intuitive design, it strengthens the Raffles OWO brand while setting a new benchmark for the hospitality industry. It's an inspiring case of where digital innovation meets the future of luxury travel.
If you are looking for cutting-edge technology solutions that can revolutionize your business, we invite you to work with our software house. Together we create technology that changes the industry and raises management standards.
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