Why early users matter more than polish

A polished MVP means nothing without real users. Feedback from the first 100 people helps you:

• Validate the problem-solution fit

• Discover what features matter most

• Uncover UX issues you didn’t catch

• Attract investors or team members with traction data

Most successful startups treat their first 100 users as co-builders, not just consumers.

Step 1: Define your early adopter persona

You don’t need “everyone” to use your MVP—you need the right few. Ask:

• Who feels the pain your app solves most acutely?

• Where do they hang out online (Reddit, Slack groups, LinkedIn)?

• What keywords would they Google to find a solution?

Start with one clear persona and tailor your outreach to them.

Step 2: Set up simple landing + capture flow

Even if your app is live in the App Store or Google Play, create:

• A 1-page landing site that explains your value in <30 seconds

• Clear call to action (CTA) – “Try free,” “Join waitlist,” “See how it works”

• A lead capture form or deep link to your app

Bonus: Add social proof, early testimonials, or a founder note to humanize the page.

Step 3: Hustle in niche communities (without spamming)

Find forums, Slack groups, Discords, and subreddits where your persona hangs out. Join the conversation genuinely. Then:

• Share a short story of why you built the app

• Invite feedback, not downloads: “Would love your opinion on this MVP I’m testing.”

• Offer early access or premium features for feedback

People are more likely to support a builder than download a random link.

Step 4: Use directories, listings, and free launch tools

List your app on:

• Product Hunt

• Betalist

• Indie Hackers

• Reddit (r/SideProject, r/Startups)

• Hacker News – “Show HN” posts

• Mobile-specific platforms like AppAdvice or Launching Next

Use tools like Figma or Loom to create walkthroughs for those who don’t want to install yet.

Step 5: Turn users into amplifiers

Once you get your first 10–20 engaged users, ask them to:

• Share your app with 2–3 friends

• Give a testimonial or App Store review

• Refer others in exchange for access to premium features or roadmap influence

In early stages, every user is a growth channel if activated properly.

Summary

Building the MVP is the easy part—getting users without a budget is the real grind. But if you talk to the right people, offer real value, and stay personal in your approach, your first 100 users are within reach. And they’re more valuable than your next 10,000.