1. What is a mobile app launch checklist and why does it matter?
A mobile app launch checklist is a structured list of tasks to complete before submitting your app to the App Store or Google Play. It ensures the app works flawlessly, complies with store policies, and is ready to attract users.
Why it’s important:
Prevents rejections from Apple or Google
Reduces post-launch bugs and bad reviews
Helps align your development, design, and marketing teams
In 2025, with competition higher than ever, a polished first impression is crucial for user retention and store visibility.
2. Key components of a complete app launch checklist
Here’s what a complete checklist should cover:
✅ Technical Readiness
All core features tested (no crashes or broken flows)
Performance optimized (loading time <2s)
Compatible with latest OS versions (iOS 18, Android 15)
No unused permissions or deprecated APIs
Push notifications tested
Analytics tools integrated (e.g., Firebase, Mixpanel)
✅ UX & UI Review
Consistent styling and spacing
Clear onboarding or intro flow
Touch-friendly design and smooth navigation
Accessibility (contrast, font sizes, screen reader support)
Empty states handled (e.g. “No data yet” screens)
✅ App Store Compliance
Accurate privacy labels (App Store)
Proper use of In-App Purchases
Reviewer notes and test credentials included
Screenshots in all required dimensions
✅ Marketing & Launch Prep
Compelling app description and keywords
Store assets: icon, feature graphic, screenshots, promo video
Press kit and landing page ready
Social media announcements scheduled
Review prompt built in (e.g. after 3rd session)
3. How to get started – step-by-step process
Step 1️⃣: Test the app in production mode
Use real data and simulate real use cases. Avoid testing only in dev or debug builds.
Step 2️⃣: Review guidelines for each store
Step 3️⃣: Prepare your metadata and store visuals
Use tools like AppTweak or ASOdesk to research keywords and competitors.
Step 4️⃣: Internal testing + beta testing (TestFlight / Google Play Console)
Invite a few testers and gather early feedback—especially about bugs and clarity.
4. Real-world examples and scenarios
Scenario 1 – MVP launched too early
➡️ App submitted without proper analytics → couldn’t track usage
💡 Solution: add Firebase + crash reporting before launch
Scenario 2 – iOS app rejected by Apple
➡️ Developer forgot to include login credentials for reviewer
💡 Result: 2-day delay. Fix: added a test user with reviewer instructions.
Scenario 3 – Smooth launch with full checklist
➡️ App pre-tested, great visuals, ASO ready → ranked Top 10 in category in 2 weeks
5. Common mistakes and how to avoid them
⚠️ Submitting without testing real devices
✅ Always test on physical devices (not just simulators)
⚠️ Skipping privacy details
✅ Use the Apple/Google privacy wizards and be transparent
⚠️ No crash reporting
✅ Integrate Crashlytics or similar tools before launch
⚠️ Unoptimized screenshots
✅ Show actual value in the first 2 screens – not just design
⚠️ No CTA or share options
✅ Add ways for users to invite others, rate, or give feedback
6. Best practices and tips
💡 Create a Notion or Google Sheets checklist to track progress
💡 Use real user feedback from beta testing to refine UX
💡 Pre-launch email list? Send reminders and updates
💡 Don’t overpromise - match your app’s description with its real capabilities
💡 Schedule your release mid-week (avoid weekends or holidays)
7. Summary – Is your app really ready to launch?
Launching a mobile app isn’t just about writing code - it’s about delivering value, avoiding pitfalls, and setting your product up for success. A proper checklist keeps you focused, saves time, and increases your chance of a successful launch.
FAQ
What is the most common reason apps get rejected?
Missing test credentials, poor privacy declarations, or policy violations.
How many screenshots should I upload?
At least 4–5 per platform. First two should show real value or interaction.
Is beta testing required?
Not officially—but it's one of the best ways to catch critical issues early.
Can I launch without a website?
Yes, but having a landing page boosts credibility and SEO.
How early should I start preparing the launch?
Ideally 2–4 weeks before submission.
