1. What is ASO and why does it matter in 2025?
App Store Optimization (ASO) is the process of improving your app’s visibility in app stores like Google Play and Apple App Store. It affects both how high you rank in search and how likely users are to install your app after viewing the page.
Why it matters:
Over 70% of installs start from a search
Paid ads are getting more expensive
ASO improves conversion, not just traffic
For lean teams, darmowe ASO is the smartest first move.
2. Keywords: the foundation of organic visibility
Start by identifying the right keywords for your app.
Free tools for research:
Apple Search Ads suggestions (for iOS)
Google Play Console’s Search Terms
Free ASO tools like AppTweak (free tier), KeywordTool.io (App section)
Where to place keywords:
App title (most weight)
Subtitle or short description
Long description (mostly for Google Play)
Pro tip: Use local language and slang for regional markets.
3. App title and description that convert
Your title should be clear, concise, and keyword-rich. Avoid being too clever or vague—clarity wins.
Example:
Bad: Zenify
Better: Zenify – Meditation & Sleep Sounds
Descriptions should:
Focus on user benefits
Use short paragraphs and bullet points
Include social proof (ratings, awards, media quotes)
Avoid keyword stuffing—it's outdated and penalized.
4. Visual optimization: icons, screenshots, previews
Users make install decisions in under 10 seconds.
Focus areas:
App icon – recognizable and high contrast
Screenshots – show value immediately (use captions!)
Video preview – a 15–30s demo can boost installs up to 25%
Tools: Canva, Figma, and preview generators like Previewed.app can help non-designers.
5. Ratings and reviews: the hidden ASO weapon
Apple and Google both factor ratings into ranking.
Tips to boost them:
Prompt users at the right moment (after a positive action)
Make leaving feedback frictionless
Respond to negative reviews to show you care
Consider tools like Instabug or Apptentive for in-app feedback collection.
6. Localization = more downloads
Translating your app store listing into local languages can 2–3x your visibility in some regions.
Start with:
Title, short/long description
Screenshots and captions
Keywords per market
Focus on markets with low ad competition but high install potential.
Summary and next steps
ASO is one of the most cost-effective growth levers for any mobile app. With the right keywords, strong visuals, and user-focused messaging, you can significantly improve pozycjonowanie aplikacji—without spending a dime on ads. Start with a few optimizations, track results, and iterate every 30 days.
