App Clips & Instant Apps – A Revolution in App Usage?

Mobile apps have become an integral part of daily life, but users increasingly complain about having to download and install full applications, even when they need them only temporarily. To address this issue, Apple and Google introduced App Clips and Instant Apps—technologies that allow instant app usage without installation.

How Do App Clips & Instant Apps Work?

App Clips (Apple)

• Lightweight app versions (up to 10 MB) that can be launched via QR codes, NFC tags, or web links.

• Ideal for mobile payments, reservations, or bike rentals.

Instant Apps (Google)

• Modular Android apps that run without installation.

• Allow users to quickly test an app and avoid cluttering their phone’s storage.

Advantages of Lightweight Apps

✅ Instant access – No installation means users can immediately use the service.
✅ Lower storage requirements – Full apps can take up hundreds of MB, while App Clips and Instant Apps are much smaller.
✅ Better UX – Quick and intuitive usage without barriers.
✅ Higher conversion rates – Users are more likely to try a service when they don’t have to install an app.

Will Traditional Apps Become Obsolete?

While App Clips and Instant Apps are valuable in many scenarios, full apps remain essential, especially for advanced functionalities. The future of mobile UX may lean toward hybrid solutions, where users can choose between installation and instant use.

Is the future of mobile apps shifting towards lighter experiences? Or will full applications always be necessary? Share your thoughts!