1. What Does “Website Price” Really Mean - And Why It Matters?

The term "website price" often misleads clients. It may sound like you're buying a simple, ready-made product - but in reality, you're paying for:

• Strategy

• Design

• Technology

• Functionality

• Team experience

A 1,000 PLN site is often a templated solution with minimal customization. An 8,000 PLN+ site usually includes custom design, advanced UX, tailored CMS setup, mobile-first thinking, and SEO optimization.

In short: you’re not just paying for “a page” - you’re paying for business value.

2. Key Features That Influence Website Pricing

Let’s break down the core cost drivers:

👉 Design approach
• 1,000 PLN: free/stock template
• 8,000 PLN: custom UI/UX, branding-based design

👉 Tech stack
• 1,000 PLN: basic WordPress, no plugins
• 8,000 PLN: headless CMS, React, Framer, advanced hosting

👉 Content handling
• 1,000 PLN: provided by client, pasted as-is
• 8,000 PLN: strategic copywriting, structure, SEO

👉 Functionality
• 1,000 PLN: static pages
• 8,000 PLN: lead forms, integrations, booking, CMS flexibility

👉 Support & optimization
• 1,000 PLN: none or 2 weeks
• 8,000 PLN: ongoing support, analytics, A/B testing

Why it matters?
A low-cost website may look okay, but lacks the strategy to drive traffic, leads, or growth. An investment-grade site is designed to pay for itself.

3. How to Scope Your Website – A Step-by-Step Guide

Step 1️⃣: Define business goals
Are you generating leads, showcasing services, or selling online?

Step 2️⃣: List required features
E.g. contact forms, multi-language support, blog, newsletter signup.

Step 3️⃣: Decide on visual direction
Do you need branding? Custom layouts? Mobile animations?

Step 4️⃣: Consider backend needs
Will you update content yourself? Do you need a CMS?

Step 5️⃣: Choose your partner
Freelancer, agency, or software house? Each comes with a different cost model and expertise level.

4. Real Examples - Warsaw-Based Projects

📍 Case A: Freelancer-made landing page

• Cost: ~1,200 PLN

• Tools: Template + WordPress

• Use: One-time campaign, minimal SEO

📍 Case B: Agency-built B2B website

• Cost: ~7,500–9,000 PLN

• Tools: Figma design + headless CMS

• Features: Custom icons, animations, lead gen funnels, analytics integration

5. Common Mistakes - Why Cheap Websites Fail

⚠️ No mobile optimization → Bad user experience = high bounce rate
⚠️ Slow loading times → Poor Google rankings
⚠️ No keyword strategy → No traffic
⚠️ No CMS → You can’t update anything
⚠️ No support → You’re stuck when something breaks

"You pay once for a bad website - then again to fix or rebuild it."

6. Best Practices & Pro Tips

💡 Start with a strategy session - don’t rush into development
💡 Ask for examples and performance stats, not just screenshots
💡 Request basic SEO and speed testing before launch
💡 Ask what happens after delivery - do they offer support?

7. Conclusion - How Much Should You Pay for a Website?

There’s no one-size-fits-all answer, but here's a rule of thumb:

• Below 2,000 PLN: Expect limited functionality, no SEO, basic design

• 4,000–8,000 PLN: Full-featured business websites with modern UX and measurable ROI

• 10,000+ PLN: For scalable platforms, multilingual setups, or advanced tech

👉 Need help estimating your budget? Talk to us, we will map your business goals to the right tech.

FAQ

What’s the average cost of a business website in Warsaw in 2025?
Most B2B websites range between 5,000 and 10,000 PLN depending on features and provider.

Can I get a good website for under 2,000 PLN?
Possible, but usually limited to templates without strategy or SEO.

Is it better to work with freelancers or agencies?
Freelancers are cheaper, but agencies or software houses offer more strategic, scalable solutions.