1. Non-Compliance with Apple's Updated Guidelines

Apple frequently updates its App Store Review Guidelines to maintain quality and security. Failure to comply with these new rules, especially changes introduced in 2025, is a common reason for app rejection. Developers must carefully review and adhere to these standards to avoid delays.

2. Privacy Policy Issues and Data Handling

Privacy remains a top priority for Apple. Apps that do not provide a clear and accessible privacy policy or misuse user data risk being rejected. Ensure your app transparently handles user information and complies with all privacy laws.

3. Bugs and Poor Performance

Apps with frequent crashes, slow loading times, or other performance problems usually fail the review process. Rigorous testing before submission is essential to provide a smooth user experience and to meet Apple’s quality standards.

4. Incomplete or Misleading Metadata

Accurate app descriptions, screenshots, and previews are critical. Misleading or incomplete metadata can cause confusion and lead to rejection. Make sure all information properly represents your app’s features and functionality.

5. Inappropriate Content

Apple maintains strict rules about app content, banning offensive, adult, or harmful material. Review your app content carefully to ensure it meets Apple’s guidelines for appropriateness and user safety.

6. Lack of Proper Functionality

Apps that do not perform as advertised or lack essential functionality can be rejected. It’s vital your app delivers on its promises and offers an engaging, functional user experience across devices.

7. Payment and Subscription Violations

Apple requires in-app purchases and subscriptions to use their payment system. Failing to implement this correctly or attempting to bypass Apple's payment rules often results in rejections or removal from the store.

8. Accessibility Issues

Accessibility has grown increasingly important. Apps that fail to support accessibility features such as voiceover, dynamic text, or alternative input methods risk rejection because Apple promotes inclusivity in its app ecosystem.

9. Excessive Use of Private APIs

Using private or undocumented APIs violates Apple’s policies. This practice may lead to app rejection, as it can cause app instability or security vulnerabilities. Stick to public APIs to ensure compliance.

10. Insufficient App Store Optimization (ASO) Preparation

While not a direct cause of rejection, poor ASO can lead to an app being removed or penalized after launch due to low quality or fake reviews. Ensuring your app listing is honest, user-friendly, and professional supports long-term success on the App Store.

Conclusion

Preparing your app for the 2025 App Store review cycle requires attention to Apple's evolving requirements. By avoiding common pitfalls like privacy issues, bugs, and content violations, you increase your chances of quick approval and ongoing success.

FAQ

What is the most common reason for an app rejection in 2025?

Non-compliance with Apple's updated guidelines is the most frequent cause of rejection.

How can I ensure my app passes the privacy requirements?

By providing a clear privacy policy and handling user data transparently according to Apple’s rules.